It Mightn’t Get Easier, You Just Get Better.
Earlier this year, I was honoured to be invited to speak at the Managing Partners’ Conference and deliver a keynote about innovation from an in-house perspective.
I listened intently to the content, keen to understand how Australia’s law firm leaders viewed the legal landscape.
Presenter upon presenter stood before the audience and in their opening address labelled innovation as “hard”, as “complex”, as “challenging”.
And then, it was my turn to present.
I assumed the stage, with my well-prepared and researched notes, and as if by divine design, advanced the polar opposite:
That, Innovation is S.I.M.P.L.E.
Drawing on modern day business examples and trends across the globe, I unpacked the acronym to frame the discussion around innovation as follows:
S is for Strategy – Swap the scepticism for true vision – you need an innovation strategy this decade.
I is for Integrated – It’s your choice as a leader as to whether you create an environment of continuous improvement in your function and organisation.
M is for Marketing – Being invisible is not a success strategy in today’s online world.
P is for People – Generational needs, flexibility and workplace innovation.
L is for Leadership – Look outside to grow within.
E is for Evidence – What’s the data plan?
Positive psychology teaches us that if we label innovation as complicated, time consuming, a threat to our jobs, not part of a lawyer’s role, risky, inferior lawyering, a distraction from our important day jobs, confusing, and asking for failure, that’s the energy and story around innovation that we lead with: that, “it’s a fact” that innovation is hard.
However, if we label innovation positively as enhancing, invigorating, an opportunity to learn, grow, drive efficiency and be new age, it seems more exciting and perhaps less “too hard basket”.
It’s a conscious choice.
As a leader, one’s words are powerful, but it is through one’s actions that those around us see our real truths and beliefs.
Over time, that “innovation is hard” mantra becomes one’s legacy. It makes those around you believe that’s the only way, and that there is no better way.
If COVID-19 has taught us anything it’s that life is actually quite simple, and that technology is an enabler.
Whether something is hard or simple, is a mindset and as Robin Sharma puts it a “heart set cost effective & efficient solutions“.
When it comes to legal innovation, especially now, the riskiest thing we can do is just maintain the status quo.
I’d love to hear about how you have become more innovative in these transformative times – comment below.
And, let’s stay connected. I’m posting only positive things @legallyinnovative on Instagram. And if you have a spare moment, check out my products on annalozynski.com which are designed to support you.